Search Engine Optimization
Google and Bing are the new phone book. If your website isn’t set up
properly it will not be presented to potential customers.
Why Do I Need SEO in Bismarck?
Search Engine Optimization, or SEO, is an important part of your digital strategy whether you’re located in Bismarck or New York. It’s the processes used by web designers and marketers to let search engines like Google and Bing find your products, services and information.
Good SEO isn’t just a good way to build search engine friendly websites, it’s about making it easier to read for your visitors and potential clients as well. Modern search engines have developed a constantly-changing algorithm that “reads” the page content like a human and uses a series of factors to decide if the page is valid for the search term or keyword.
Search engines like Google and Bing are the new method of acquiring customers called inbound marketing. Instead of broadcasting a marketing message on the radio, television, newspaper or billboard, it’s placed on the website and inside the search engines. When a keyword is searched, Google displays what it feels are the best pages, companies and websites that match the criteria desired by the searcher.
Putting some strategy into the design of the site, the content and the programming can greatly affect how the site is indexed and displayed by the search engines. But as stated earlier, the algorithm changes daily so it’s best to constantly monitor and adapt the pages and content to Google’s parameters, even in Bismarck.
Make a site optimized for SEO isn’t overly difficult, but it is time consuming and may require some unique skills. The content author has to be able to write for both the reader and the search engines. The programmer has to be able to set up the site in a way to make it easier for Google and Bing to index. The designer has to take into consideration how the page can be easily consumed by search engines and still be attractive to web visitors. And the marketing team has to identify unique demographics and keywords for all of the other pieces to use in the site, content and design development.
There are dozens of items that can be considered including :
- The entire website structure
- The domain name
- Security certificates (SSL)
- The server response
- The page content and meta data
- Competitive sites
- Links back to your page including social media
All of the items listed above require a fair amount of time and expertise in making a website SEO ready regardless of location.
There’s a fair amount of discussion about making a website optimized for Local SEO. While it is possible to create content that targets a local demographic, Google and Bing do much of the heaving lifting for certain terms.
Some terms, like WordPress, are a national search term, and Google will display results accordingly. But if a visitor is looking for a local home remodel center in Bismarck, they will be shown local results like Leingang.com.
So while it seems like a great idea to write very targeted content based on a location like SEO in Bismarck, writing content that is valid to the topic is more important for most keywords. Then, it’s important to have easy-to-find maps, contact information, and even to update Local Business Listings across multiple business listings to increase visibility of the website and make it easier to find.
What Can HURT A Website’s SEO?
In addition to having GOOD SEO practices in place, it’s also important to fix some under-performing or missing portions of the website or server.
Again, this list could be much longer, but some common issues are :
- No SSL (security certificate) or an improperly configured certificate
- No mobile responsiveness, or a dedicated mobile-only website
- Duplicate content inside the website
- Mobile interstitials (ads or newsletter signups)
- Keyword stuffing or hidden links
- Poorly performing server or website
Contact BeBizzy Consulting To Design Your WordPress Website
BeBizzy Consulting has been developing, hosting and troubleshooting WordPress websites for nearly a decade and has watched the WordPress platform grow from a blogging platform into a full-blown website system.
There are several core plugins installed on nearly every new website that speed up the development process, secure the website, and provide some valuable functionality.
The earlier you get us involved, the more we can help guide you on the process to getting your very own WordPress website launched for you business or organization.
BeBizzy Break Podcast Episode 53 where Scott Wild joins Marv to discuss the steps you should take when it’s time to plan and budget for a new WordPress website.