The letter comes to us from Gerald, a small business owner in Spokane, WA.
And he writes…
We just bought our bed and breakfast from an older couple who had never done much marketing, but still did OK attracting older couples looking for fine dining and a romantic getaway. Their natural-colored paint and stuffy logo isn’t quite what we were looking for to attract young hipsters interested in a quiet location to polish their first e-book, or to sample the best vegan-style dining in our newly decorated, and fully free wi-fi cafe.
So naturally we contracted a high-priced agency out of San Francisco, where all the good artists live and work. The logo was a perfect blend of green, symbolizing our care for the environment, and a subtle blue, which everyone knows, stimulates creativity.
All of our marketing will be done online to ensure we don’t use any environmentally-unfriendly materials like paper or ink. Websites, social media, and viral videos will convey our message to a very targeted demographic and attract only those who have similar political views and fashion styles.
But we have a problem. That San Francisco agency created our website and Facebook header containing our logo… and it’s too small. We poured our heart and soul into that logo. It took 19 revisions and countless cups of coffee before we settled on the perfect representation of us, our business, and our customers.
So, please, send out this song to the agency. We can only hope that with this subtle nudge they will see things our way, and put our logo in a more prominent place.
(Inspiration for this blog post came from a Today Made post – No One Cares About Your Logo. Check it out!)