Episode 63 – Upcoming Changes for Google Mobile Results

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Google Mobile Results Changes

In early January 2018 Google announced some upcoming changes to the search results that will be presented based on the type of device used to access the search.

One of the ranking factors that will be used in presenting mobile results as of July 2018 will be page load speed. In the past, page load was not a high ranking factor for mobile results, so this is a fairly big change.

So now is the time to start thinking about redesigning the page, moving to a faster host, or making significant other changes to the page to increase your load speed on your mobile page.

Google has already been using page load speed as a primary factor on desktop sites, but will now us speed in determining mobile results.

Now Google has stated it will be used more to punish very slow sites by moving them down the page ranks than it will be to lift faster pages, but I expect it to become more significant in ranking mobile results in the near future.

So the tip for better mobile results on Google searches is to start planning for a mobile site, get it optimized, get it running on a faster server, and get it indexed by Google and ready for the change in July 2018.

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And as always, leave the technical stuff to us!

Disclosure: As member of a pretty cool team of influencing users, I received mobile devices with line of service from Verizon (#ad). No additional compensation was provided nor did I promise a positive review. All opinions are my own. By the way, we meet every Friday @ 2pm CT on Twitter to discuss mobile phones and how you can use them in your daily lives. Join us! 

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