Your Tech Is Good Enough – BeBizzy Break Podcast EP: 59

Your Tech Is Good Enough – BeBizzy Break Podcast EP: 59

Host : Marv DornerBeBizzy Consulting

On Episode 59 of the BeBizzy Break Podcast, we talk about the passing of another geriatric internet property, Compuserve, a renewal of the browser wars with Firefox Quantum, and why your technology is good enough.

Subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

Tech News

  • Compuserve Forums
    • Joins Microsoft Paint and AIM as old tech services being shut down in 2017.
    • Compuserve was the first major online service provider before AOL took over
    • The Forums were the last service of the once-proud ISP to remain functional
    • The service will be terminated on December 15, 2017 and odds are if no one would have said anything, you never would have known.
  •  Firefox Quantum
    • New browser from Mozilla that promises to be faster, and use less memory.
    • Some extensions may not work, so beware

Your current tech is good enough

  • FOMO – Fear of Missing Out
  • There’s always a faster, shinier, and more “feature rich” device
  • And while there’s something to be gained with tech that works better and faster, your current technology might be already good enough, or could be made so with a few minor tweaks or upgrades.

Smartphones

There’s really no big leaps forward in phone features

  • Sure there’s cosmetic upgrades like smaller bezels, larger and brighter screens, somewhat better battery
  • Most smartphone issues can be solved by doing a few easy things
    • Replacing the battery, if possible, or carry an external battery or recharging device.
    • Clear up memory by deleting apps, using streaming audio and video services, and uploading photos to free cloud services like Google Photos, them deleting the local files.
    • Run Updates – Make sure you’re running the most recent operating system and app updates. Having everything updated makes it easier to troubleshoot and work together.
    • Factory Reset – Things still running slow? Sometimes it’s just best to flush the system and start over with a new operating system install. Keep in mind you will lost all of your data on the phone, so back up and connect to cloud services.

Computers

Talk about no huge leaps forward, computers have remained pretty constant for many years

  • Improvements like the Microsoft Surface, Chromebooks and even iPad Pros are blurring the lines between computers and mobile, but even they “promise” to be able to do what you can already do with a computer, just smaller and lighter.
  • Both “major” operating systems, Windows and iOS have promised no major upgrades anymore, just incremental updates.
  • Hard Drives have become so large it’s hard for a vast majority of users to come close to filling it up.
  • You can increase the life of your computer by doing some very easy, cost effective things like :
    • Add RAM – Memory is cheap, and of all the things to replace requires the least amount of technical know-how and time. RAM is easily accessible in desktops by removing the case, and most laptops have a cover to remove to get at the RAM and maybe the HDD. Major products like Crucial have scanners and selectors to make sure you’re getting the right memory to upgrade your device.
    • HDD – Have an old or small hard drive? There’s a real good chance that your HDD is a spinning disc, and believe it or not, it’s WHEN it will fail, not IF. Check out Seagate or Western Digital to find a suitable replacement. You can also migrate less often or large files to an external drive for a small price and they easily connect to your current computer via USB.
    • To the Cloud! – Get your photos and other important files uploaded to a cloud service like Dropbox to ensure ease of access & transfer, and also security in the event of a hardware failure or catastrophic office event.

Websites

I know, it seems weird that a web development company would tell you that your website is good enough. There ARE times when it’s best to update the website like when you need :

  • Responsive Design – Have a site that is old and doesn’t work on a smartphone or smaller screen? Might be time to update to a responsive website.
  • CMS like WordPress – Maybe it’s time to take over the management of your own website. WordPress allows you to post your own pages, a blog, and more.
  • Search Engine Optimization (SEO) – Maybe you’re site is all set up an running as you need, but you’re just not getting found on the internet. By optimizing your SEO and your Local Business Listing you increase the chances of being found by potential customers.
  • Social Media Marketing & Training  – Like SEO, your website might not be the problem, maybe it’s just getting the word out. Social Media offers an easy way to engage your fans and followers and market to new clients.

Other Items

We are constantly hit with marketing messages on stuff you “NEED” to ensure you have the most current technology or your life will be horrible. Vehicle enhancements like rear hatches that open with your foot, lane change chimes, and others are safety features, but really just being a better driver will fix that. 4K and 3D TV’s are wonderful, but there is little programming that takes advantage of the technology. VR goggles are fun toys, but again, there’s very little cool, productive programming for them. And voice controlled devices like Google Home or Alexa are neat, and have a utility to them, but often you have a device in your hands or pocket that can do the same thing.

I LOVE technology, and our economy relies on constant updating of computers, furniture, cars, homes and just about everything else. But sometimes saving that money for something else is your best bet.

Have any questions or suggestions on using current technology instead of buying new gear? Leave them below, or send them to me @BeBizzy on Twitter!

Subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

Overcoming WordPress Objections – BeBizzy Break Podcast : Episode 58

Overcoming WordPress Objections – BeBizzy Break Podcast : Episode 58

In this episode we talk about how overcoming WordPress objections, the iPhone X, Skype and an update on my Pixel 2 XL phone.

BBP : Episode 58 – Overcoming WordPress Objections

Happy Birthday to us! Today is BeBizzy Consulting’s 9th anniversary. Happy to be around and serving our clients in website design, hosting, marketing and search engine optimization for many years and looking foward to the future!

Have you already overcame WordPress objections in your organization? Contact BeBizzy Consulting today and let’s get you on the web!

Tech News

  • The iPhone X, 10, whatever hits the streets on November 3rd, so buckle up!
    • 10th anniversary iPhone
    • Face ID unlocking feature
    • Near bezel-less design – OLED
    • No home button – swipe up/down to move through screens
    • New anemoji’s… yay…
    • 12MP rear camera. Image stabilization
    • Listening to a review from TechRadar the reviewer claimed he had “cinematic” sound from the dual speakers. I’m gonna call B.S. on that one. Tinny smartphone speakers will never sound cinematic.
  • Week 2 with my Google Pixel 2 XL
    • Not seeing any performance issues, screen burn-in, or anything else.
    • This phone is FAST, has a great signal, good (not cinematic) sound, and Android Oreo is stable and easy to use.
  • Another update on my office…
    • Been using Skype as my primary office phone for several weeks, and I couldn’t be happier. I have an external microphone and use my computer speakers as the “phone.”
    • I don’t think this will work in a typical office setting, but in an enclosed office or home office it works great.

Main Topic – Overcoming WordPress Objections

  • How this topic emerged was I was listening to podcasts, as I usually do while I work, and was listening to “Adam Ruins Everything,” a podcast that accompanies a TV show of the same name on TruTV. It’s hosted by Adam Conover and in the podcast they conduct more in depth interviews on a particular topic than the TV show allows.
    • In this episode, Adam spoke with Professor Stephan Lewandowsky about once a person gets entrenched in a belief and assembles with those who also believe the same thing, it can be impossible to move them off that belief even when presented with overwhelming evidence. This is called the “Backfire Effect”
  • One of the tech “Backfire Effects” is WordPress is simply an insecure blogging platform.
  • While at an advertising agency, I was brought in to argue “against” WordPress because we sold a custom-made CRM. It was one of the toughest things I’ve ever done, and is frankly one of the reasons I chose not to work for that company any longer.
  • Here are some of the usual arguments against WordPresss
    • Security – There’s a ton of holes and it’s a highly visible platform that many people have found ways in.
    • SPAM – WordPress is a blogging platform so spam-bots target the code to run mailing systems
    • Plugins – These are not vetted so you could be installing complete garbage code on the site with tons of security holes
    • Limitations – Every WordPress site looks the same.
    • Buggy Code – The code is managed by the community, so who knows if it’s well written or efficient.
    • Search Engines – SEO is impossible on the WordPress platform. Out of the box it doesn’t allow you to format the code and meta information in such a way that Google and other search engines and index the site properly.
    • Hosting – Most of the hosts that allow WordPress are old, Linux-Apache based systems that run slow and
    • You get what you pay for ( in the case of the ad agency… 10’s of thousands compared to thousands )
  • Let’s address these one at a time…
    • Security – I’ve addressed this on several podcasts and blog posts, but here it is… nothing is safe
    • SPAM – Keep your code updated and use good plugins
    • Plugins – Use quality, high-ranked plugins that have been updated and work with your version of WordPress.
    • Limitations – Probably the biggest challenges to overcoming WordPress objections are themes. There are tons of customizable themes to use to give your WordPress site a unique look.
    • Buggy Code – There are millions of users looking for and submitting bug fixes, so normally they are found and repaired before penetrating the real world if the code is properly updated.
    • Search Engines – Yoast and other SEO plugins are much more efficient in formatting and presenting content for the search engines. So overcoming this WordPress objections is reallly easy.
    • Hosting – There are now dedicated hosts for WordPress sites which allow one-click installs, install updates, speed enhancements, and more.
    • You CAN get what you pay for, but you can also be paying for that fancy office, over-hyped software and computers, desks, food, etc. Sometimes you’re just paying more because they’re charging more.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Planning & Budgeting Your New Website – BBP EP 53

Planning & Budgeting Your New Website – BBP EP 53

In this episode we talk with Scott Wild from NISC about the budget and organizational steps in planning and developing a new website, the upcoming iPhone, and Twitter Night Mode

BBP : Episode 53 – Scott Wild Talks About Planning a New Website

Scott Wild, the Onboarding & Employee Engagment specialist at NISC and owner of the Wild Trivia Tour, joins the podcast to talk about planning and budgeting for a new website. Scott and I have done several podcasts and other projects together in the past, including working for the same advertising agency in the same role a few years apart, so there’s no one I trust more when it comes to planning and pulling out the steps for a new site.

Let’s Start with the Basics

Websites are now the storefront of most businesses. It used to be billboards, newspapers and then television ads, but now many consumers find you online. So it’s important to have a user-friendly site that funnels potential clients through the buying experience. It’s not unlike how grocery and department stores are set up in that you walk through the store to get essentials, then back through everything again before being shown the “add-ons” at the checkout. You should find  out what your visitors want, get them there quickly, then take them through the desired path while still serving their needs.

  • Planning Meetings : planning up front will decrease development time (and therefore cost) and get you the site you want.
    • Who is the audience(s)?
    • For each audience, “where do they itch?” Or what do they want/need to find on your site?
    • What do you want them to do right now? What’s the call to action?
  • Development
    • What CRM? WordPress? Drupal? A specialized CRM that’s built for your industry? Custom build? What’s the best fit for your business or organization?
  • Hosting
    • There are many criteria for hosts including cost, operating systems, server specs, bandwidth speed and limitations, and many, many more.
    • Choosing a good host can be a determining factor when Google and other search engines rank your site.
  • Domains
    • Pick a domain that matches your business name for the primary domain, then you can select “vanity” domains for landing pages
      • For example, my DJ business is BeLoudEntertainment.com, but I also own BismarckWeddingDJ.com.
    • OWN YOUR DOMAIN! This can be important when you want to move the website, or just to make sure the domain is handled correctly for updating.
    • Your domain name is just like your business name. Keep it safe!
  • SSL’s

Some Advanced Planning Tips

  • SEO (Search Engine Optimization)
    • Can be expensive
    • Can take a fair amount of time
    • Can be very punitive if “black hat” methods are employed, even to the effect of getting the domain shot WAY down the list
    • Is affected by proper titles, descriptions, keywords, page content, page layout, links (inbound, outbound and internal), page load speed, server response speed, and more.
  • Digital Marketing
    • Social Media sites like Facebook, Twitter, LinkedIn and YouTube are critical in sending good traffic back into your website. Use them correctly and often.
    • PPC – We didn’t really talk about this on the podcast, but a good Google AdWords or LinkedIn campaign can be a great way to generate leads
    • If you really want to make a splash, there are large volume marketing pieces like Spotify or other campaigns that can be fired up, but most have a minimum spend.
  • Security
    • Make sure the site is backed up and has some security apps or plugins monitoring the site. This is critical when, not if, something bad happens.

There were so many other items to discuss on this podcast, but in many cases it’s better to discuss in person or over the phone. If you have questions on developing a new website, or would like to discuss in more detail, please call 701-214-6271 or contact BeBizzy Consulting and let’s find out how we can drive more customers to your website.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

BeBizzy Break Podcast : Episode 52 – Insecure Website Warnings & Dropbox Paper Updates

BeBizzy Break Podcast : Episode 52 – Insecure Website Warnings & Dropbox Paper Updates

In this episode we talk about upcoming Google Chrome warnings that will be displayed for website forms not protected by SSLs and a little about Dropbox Paper.

  • Dropbox Paper has released some updates
    • Users can now preview Dropbox Paper docuemnts before opening them. Very helpful for admins or project managers.
    • Usera can also now create folders on mobile devives and move Paper documents to them. Great for those of us who work on phones or tablets a good portion of the time.
    • And finally, users can now delete files on their mobile devices. A little less useful for many of us IT guys and creatives who NEVER delete anything, just archive it.
  • Google Chrome will now start displaying a “Not Secure” warning on webpages not protected by an SSL and including a form asking for passwords or credit card information.
    • This means that if your site requires or requests any of this, the warnings will be shown to potential clients and other visitors.
    • I believe this is an incremental step towards Chrome requiring all sites to have SSLs in the very near future, with the next step probably being that ANY form will need to be protected by an SSL.
  • This is a great time for you to get ahead of the inbound wave by activating an SSL on your site as soon as possible to take advantage of the extra search weight assigned by Google for sites with SSLs.
  • It’s also a great chance to take a look at current forms on your website and maybe change them to ask additional questions you may have ommitted due to not having and SSL in the past.
  • Keep in mind there are some obstacles beyond cost to purchasing and installing an SSL. More to come on that in a future episode.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Joining, Participating In & Hosting Twitter Chats : BBP Episode 47

Joining, Participating In & Hosting Twitter Chats : BBP Episode 47

BeBizzy Break Podcast : Episode 47 – Joining, Participating In & Hosting Twitter Chats

Have you joined a Twitter chat? What has been your experience if you have? Are you ready to host a Twitter chat?

One of the biggest big advantages of the Twitter platform is for large groups of people to unite around a common topic to entertain, educate and provide a common voice. Leveraging that to learn about a topic is a great way to keep up with just about any category or specific subject.

But joining a Twitter chat can be a little tricky, and for many of us, scary. First of all, forget the scary part. You can join without anyone even knowing you’re there, so let’s just get that out of the way now. So that leaves the technical part. It’s usually as simple as following a hashtag. Tools like Hootsuite and others allow you to both follow a hashtag, and even create a seperate stream with only that hashtag, which makes it really easy to play along.

Joining a Twitter Chat

Some easy tips

  • Participate! Ask questions, submit answers, share slides and other media . The biggest waste of your time will be to sit and watch the chat go by with nothing contributed by you. Follow people to interact with you if the content is valuable, entertaining, or helpful.
  • When responding make sure you use the #Hashtag to ensure the admins and other followers can see your question, response or generate statement. This will allow everyone to use or respond to your post.
  • If this is a q/a chat, look for Q1, Q2 or something similar from the admins, then respond with a similar format A1, A2, etc. along with the #Hashtag
  • Follow the rules! Don’t promote your website, service or other items unless it’s allowed or requested by the hosts. Breaking these rules will 1) get you slapped on the wrist, or 2) get you banned from the chat

Creating a Twitter Chat

Maybe it’s time you’ve finally created your own Twitter chat. You have a following, you have a topic, now you just need a vehicle to get your message to the masses and maybe use it to drive education and maybe even revenue!

If you are looking to build a community and host a Twitter chat there are also a few things to consider.

  • Recruit a few ambassadors to help you with the chat by attending all of them, RT’ing invites and posts, and participating with answers and follow-up questions.
  • Pick a hashtag that is unique, easy to remember and is about the topic. Use the same hashtag on every chat, every notice, and every recap.
  • Schedule it when you think a large number of followers can attend. Many of the small business chats above are in the mid-evenings when fewer people are working, it’s after dinner and many of us would be watching TV or doing other leisure activities. Chats targeting moms might be mid-afternoon when the kids are at school or taking naps.
  • Prepare your questions, answers and related information in advance, and maybe even schedule in Hootsuite or other tools to make sure the timeline is followed.
  • Interact with other users as they share and respond to your questions. You never know what will come up or be revealed.
  • Prizes are a great way to get people to attend and interact.
  • Guest hosts can add a bit of energy into the chat with a new voice and their following.
  • Don’t be afraid to change things as they emerge. If you get some feedback that a different time/day will work better, or more or less of a type of content works better or worse, make changes.

Twitter chats can be a great way to stay informed of changes in a variety of topics. They can also be used to show your expertise in a subject, and network with a very significant group of experts in your field. Search one out and join a Twitter chat today and who knows, maybe tomorrow you’ll be leading your own Twitter chat!

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

And as promised, photos of Medora, ND.

bison

Own Your Digital Data – BBP EP 45

Own Your Digital Data – BBP EP 45

Own Your Digital Data.

You own your business name, your equipment, maybe you even own your building.

But I bet many of you don’t own your digital business presence.

I’m talking about  your domain names, your social media pages, Analytics and more.

Here’s some tips on owning your digtal data

  • Google Business Listing – Make sure you use an email address owned by the company to create and manage the business listing. By not doing this, I’ve seen the process become very involved just to change the hours of operation.
  • Google Analytics – Same as above… use an email address belonging to the business to create this account. We’ve had an issue where we could not move an account to a client and therefore couldn’t use the existing account to manage everything without creating a new Analytics account.
  • Social Media – Picture this… you fire the employee in charge of social media. They created YOUR page with THEIR account, and therefore “own” it. Now, in order to make sure that previous employee doesn’t post negative information, or simply for you to continue to post as your business, you have to go to them and have them transfer ownership. Awkward! Create your own social media pages/accounts, and invite others to contribue. Then you can manage who gets access.
  • Domain Names and SSL’s – Your domain name is one of the first things potential customers can see. If you don’t technically “own” it, then moving it can be a long, and sometimes impossible process. Lease your own domain names, and SSL certificates to make sure you know when they are up for renewal, and can easilyl change everything in the event you move or change hosting.

If you’ currenty don’t own your digital business presence or properties, my suggestion is to get them as soon as you can. You never know when your current vendor will be leaving the business space, you lose critical employees, or even if YOU are planning on selling and need to transfer ownership.

Need some help getting this handled? Contact BeBizzy Consulting at 701.214.6271 or at BeBizzy.com and I’ll be happy to help you out!

Have any questions or suggestions for future podcasts? Leave them below, or send them to me @BeBizzy on Twitter!

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Facebook Groups : BBP – Episode 43

Facebook Groups : BBP – Episode 43

Facebook Groups

Part of the intrigue of social media was the ability to interact with your friends, family, co-workers and other like-minded people throughout the world. Unfortunately, sites like Facebook have been reduced to vehicles to segment ourselves by political beliefs, brand support, or even what we find funny.

But what if I told you there was a way to use Facebook to be better at your job, your personal hobbies, or just things you enjoy?

That’s what Facebook Groups can do.

Facebook Groups are a vehicle that like-minded people can use to distribute and discuss issues, problems and ideas. Some are totally secret, some have to approve new members, and some take any and all members that wish to join. Groups can be a nice distraction from your general Facebook feed and a great place to bounce ideas, get uplifting support, or maybe even some constructive criticism.

FB GroupsJoining A Facebook Group

The way most people participate in groups is by joining several groups. As I stated earlier, there is a group for nearly ANY interest. I’ve joined groups for small business owners, WordPress development, mobile DJ’s, Brittany dog owners, local wedding vendors, motorcycle riders, hunting/fishing, and much more. In each of these groups there are other people with at least one similar interest and will communicate on questions or comments regarding that interest.

Joining a Facebook Group is easy. Search for it, find the group, and click Join Group. But here are some more tips when you’re looking for some groups to join:

  • If you belong to other groups, online or not, find out from other members if they have joined other groups on Facebook.
  • Join several similar groups, then quickly determine which groups are useful and which are not, then unsubscribe the ones that don’t fit your needs.
  • Be active in the discussions. Ask questions. Provide answers. Input some humor into the group where applicable. Be… nice….!

Creating A Facebook Group

Not finding a group that fits exactly what you need or want? Create your own Facebook Group!

It’s free, the creation process is relatively easy, and the result can be very fulfilling.

However, be advised that owning a Facebook Group can be a lot of work depending on your subject, your members, and your personal goals for the group.

Here are a few things to consider before you create a group:

  • A group can be created for nearly any topic of interest. Have a tool you use for work, a hobby you spend a fair amount of time learning, or just an obscure skill? Start a group and see if there are any others with the same interest.
  • Do you have time to spend managing the group?
  • Are you going to approve everyone interested, or is there a manual process involved to allow users access?
  • If you are going to approve new members, do you have a documented criteria of what is needed in order to join?
  • Once approved, do you have a method of monitoring the posts and comments in order to discipline, or eventually remove users from the group?
  • If you don’t have time to monitor, are you willing (able?) to let others monitor the discussions for you?
  • How will you attract new members to the group? Other social media channels? Other online media (podcasts, YouTube)? Traditional media like radio, TV, newspapers or magazines? Or are you going to just allow search and word of mouth to attract visitors?

Facebook Groups can be a powerful, useful piece of your social media services. But, if used too much, or without restrictions can end up being a distraction in an stream already cresting its banks. Find topics useful and interesting to you, join them, or create your own, and you will start seeing some benefit from Facebook beyond the usual birthdays, lunch posts, and meme photos.

Episode 43 of the BeBizzy Break Podcast

In episode 43 we talk about some of the things listed here, and expand on them a bit. We also talk about my Samsung Chromebook Pro, which I started using last week as my out-of-the-office computer. Check it out below, or subscribe to the podcast.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

BBP : EP0039 – GSuite & Mailbird

BBP : EP0039 – GSuite & Mailbird

BeBizzy Break Podcast : Episode 39 – GSuite & Mailbird

Hosted by : Marv Dorner, owner of BeBizzy Consulting

Ever get the feeling that someone’s watching you?

That happened to me this week, as I started to look for a replacement for my Outlook replacement, Mailbird. The problem was that although I had hundreds of contacts saved in my various GSuite email accounts, there was no way to easily sync to or from GSuite. On many occassions I was either grabbing email addresses from my phone or having to log into the web interface to gather the email addresses so I could send.

Just this morning, I recevied an email from Mailbird claiming they had a new Contact Manager ready to roll out, all I had to do was update Mailbird, click a few things and BOOM!, contacts. The scariest part was that it worked EXACTLY like it was supposed to work, and now I don’t have to look for a new email system. Way to go, Mailbird! Check them out if you’re a GSuite or Gmail email user.

And if your NOT a GSuite user… here’s why you should be.

GSuite is a powerful email, calendar, document sharing, task & project management solution. Some other benefits are:

  • Uses Google secure and “always-on” hosting solution. I have had very minimal outages in many years of use.
  • The system is available from anywhere, so as long as you can get to a computer, tablet or phone and remember your login info, you can see you mail, calendar and documents.
  • Easy to share documents within the GSuite environment, so anyone with your domain email can easily receive, share or collaborate on documents.
  • You can still use Outlook. While I recommend getting outside the Office forcefield with apps like Mailbirdold reliable still works with GSuite.
  • 2-Step Verification security to protect your email.
  • 3rd party apps like CRMs, project management suites, mind mapping tools, and much more can be easily made available across the network.
  • Excellent support
  • Relatively cheap at $5 per email address per month.

Check out if GSuite is a good fit for you and your business by going to https://gsuite.google.com

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

BBP : EP0038 – Why Hire A Copywriter?

BBP : EP0038 – Why Hire A Copywriter?

Happy Easter, and thank you for all the birthday wishes, everyone!

There was a huge Windows exploit identified last week, and Microsoft has published a patch for Windows 7, 8 and 10, but not for Vista or XP since they have recently stopped support for those operating systems. Run your updates, kids!

Also, the Samsung Galaxy S8 is coming out on Friday and is rumored to be THE smartphone in regards to performance and features. If you’re in the new market for a new device, check it out!

Why Hire A Copywriter?

Copywriters are one of those skill-sets that we all need, but we rarely think about until it’s too late. On today’s BeBizzy Break Podcast I talk about why you would want to hire a copywriter for your websites, press releases, or other marketing pieces. These can include :

  • You don’t have time to write your website or marketing content
  • You’re too close to your business to write for possible clients
  • Website content is not something you’ve written before
  • Keeping a consistant “voice” in your content
  • SEO copywriting is a very specific skillset
  • Your content is probably NOT using a copywriter
  • Engage with your call-to-action

Copywriters can be a game changing addition to your marketing team. Contact BeBizzy Consulting if you need to find someone to help you with your marketing voice.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

BBP : EP0030 – Niche Websites

BBP : EP0030 – Niche Websites

Host : Marv Dorner, BeBizzy Consulting

Today on the BeBizzy Break Podcast we talk about why you would want to have a landing page or niche website for your product or services instead of just putting them as an additional page on your current website.

Some of the things to consider are :

  • Really sit down and brainstorm if your product is a niche, or a broader product.
  • What keywords should you be targeting with your website and marketing
  • Find an appropriate domain name, and this doesn’t always have to be your main corporate name, it can be specialized or customized to make it more noticeable.
  • Same goes with your logo, if you can customize your current logo to handle this specialized part of your business, do so. Or create a new one. Or just use your main logo.
  • Develop your strategies for marketing using both traditional and digital marketing. Does the imagery and content match the domain name? Is it attracting the proper demographic? Is it targeted?
  • Think about if this is a long term or short run.

If you have more questions about niche websites, landing pages, or a full website, I would be happy to sit down and discuss with you! Contact BeBizzy Consulting at 701.214.6271, on Twitter @BeBizzy, or our website, BeBizzy.com.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!