What to do About Deleting Facebook

What to do About Deleting Facebook

BeBizzy News and Notes

  • Reminder, Tax Day is Tuesday, April 17, 2018.
  • WordPress 4.9.5 was released yesterday. It’s a small update, and just a few minor releases before the big one, Gutenberg, gets released.

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Should You (and your customers) Delete Facebook?

Some Background On The Facebook Issue

  • Facebook has been accused of distributing “fake news” since before the last US Presidential election.
    • The social platform was supposedly manipulated to send articles to those of certain political leanings re-enforcing those beliefs or inciting anger at opposing beliefs.
  • Recently it has been found that Cambridge Analytica obtained the Facebook data of 50 million users UPDATE!! I LIED! This afternoon (4/4/18) it was announced the leak was 87 million accounts!
  • Inside that data is your contact info, who you follow, what ads are clicked on, friends, your timeline, and much, much more.
  • So now that the cat’s out of the bag, what should you do as a consumer, and how does that affect you a as a business person?

First, let’s look at how to get your Facebook data

  • Computer – click on the down arrow to the right of your notifications and select “Settings
  • Under the General Account Settings is a link to “Download a copy of your Facebook data.” Click it.
  • You will be taken to another page (page views anyone) that asks you to click another button to “Download Archive.” Click THAT.
  • Next you will asked to provide your password. It is the same as your Facebook password, then click “Submit.”
  • An email will be sent to your login email stating your Facebook data has been requested, and a followup email will be sent when the data dump is complete.

Now if all that information scares you, you’re not alone. And thousands are deleting their Facebook accounts including Elon Musk, WhatsApp founder Jan Koum (who sold his company to Facebook for $16 billion), Jim Carey and more.

  • Deleting your account is easy, go here and click deactivate your account 
  • HOWEVER, before you do, remember that Cambridge Analytica and others already have your info, so deleting your Facebook account will only cut you off from sharing new info. They can already act on what they have.

So what does this mean to you and your business

Your customers could easily do the same, and once they see who they all follow, like and interract with, there’s a chance they will also either delete their accounts or remove some affiliations.

Instead of deleting Facebook, it’s suggested that users remove allegiances to Apps, Website and Games. You can also see what information is saved as “Your Ad Preferences” , where you can see what’s stored as Your Interests, Advertisers You’ve Interacted With, You’re Information and Ad Settings.

But if your customers go here, there is a chance they will “unsubscribe” to your ads and other information. So now what?

Well, if they do this, you could lose their attention. So there are a couple of things you can do to retain them now before another scandal prompted them to make changes.

  • Post Often – By putting quality, relatable, non-sale related content in front of them often, you could entice them to think of you as a needed resource, entertainment source, or wanted advertiser.
  • Advertise to a targeted list – Obviously when looking at your data you can see just how targeted your ads could be blasted. Be more selecting when you send out an ad instead of throwing it out to as many people as possible. It will save money and keep other timelines from being clogged.
  • Focus on things other than Facebook. Get your website’s SEO fixed, look at Twitter, Pinterest and LinkedIn as possible avenues of driving traffic, and look at marketing automation as an option.

If a user has made up their mind to delete Facebook you will simply loose that method of reaching them. If you have hitched your wagon, traffic and marketing to only Facebook, now is the time to start looking at other solutions.

WordPress Plugin of the Week

Mergebot 

Wish I would have sought this one out a few weeks ago before I moved a very large, active site. What it does is you install Mergebot on both your LIVE site and a DEVELOPMENT site. As your visitors interact with the site with sales, contacts and other things the information is passed through the cloud the Mergebot. Also, as you make changes to the development site these database changes are also sent to Mergebot, where the cloud database combines the two making it easier when the DEV site goes LIVE by syncing all the database changes in one place.

It’s not cheap, but if you’ve ever moved a large site or database and had to keep a version live while you migrate or change it can be a huge headache when it comes time to merge the data. Mergebot could help you with this.

Cost is $249/yr to migrate one site at a time, $349/yr for three, and $589/yr to do five sites at a time. Again, not cheap, but compared to the hours you could spend messing with database sorting and merging, it could be a lifesaver. Wish I would have used it before I migrated the last site, but I won’t make THAT mistake again!

Got a suggestion for a topic, interview or other show idea? Send it over at BeBizzy.com or on Twitter @BeBizzy

Disclosure: As member of a pretty cool team of influencing users, I received mobile devices with line of service from Verizon. No additional compensation was provided nor did I promise a positive review. All opinions are my own. By the way, many of us meet every Friday @ 2pm CT on Twitter (#MobileLiving) to discuss mobile phones and how you can use them in your daily lives. Join us! 

#BetterMatters #brandpartner

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Episode 63 – Upcoming Changes for Google Mobile Results

Episode 63 – Upcoming Changes for Google Mobile Results

Episode 63 – Upcoming Changes for Google Mobile Results

Added as a Verizon Brand Ambassador

Google Mobile Results Changes

In early January 2018 Google announced some upcoming changes to the search results that will be presented based on the type of device used to access the search.

One of the ranking factors that will be used in presenting mobile results as of July 2018 will be page load speed. In the past, page load was not a high ranking factor for mobile results, so this is a fairly big change.

So now is the time to start thinking about redesigning the page, moving to a faster host, or making significant other changes to the page to increase your load speed on your mobile page.

Google has already been using page load speed as a primary factor on desktop sites, but will now us speed in determining mobile results.

Now Google has stated it will be used more to punish very slow sites by moving them down the page ranks than it will be to lift faster pages, but I expect it to become more significant in ranking mobile results in the near future.

So the tip for better mobile results on Google searches is to start planning for a mobile site, get it optimized, get it running on a faster server, and get it indexed by Google and ready for the change in July 2018.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Disclosure: As member of a pretty cool team of influencing users, I received mobile devices with line of service from Verizon (#ad). No additional compensation was provided nor did I promise a positive review. All opinions are my own. By the way, we meet every Friday @ 2pm CT on Twitter to discuss mobile phones and how you can use them in your daily lives. Join us! 

#BetterMatters #brandpartner

My Three Words – 2018

My Three Words – 2018

My Three Words for 2018

Several years ago I read a post by Chris Brogan, a recognized marketer and social media evangelist, regarding his three words. Each year he selects three words that will guide him throughout the year’s business landscape and pull him towards his goals.

I’ve done the exercise for several years as well and have enjoyed the thought process, and have achieved success… well, some of the time.

Last year’s words were : traction, focus, and education. My web hosting business jumped from 15 to nearly 70 websites (traction), my goal was to launch at least one website per month and I got 10 out of 12 (focus), and I received amazing SEO training from one of the most respected experts in the field (education). So, minus a few hiccups, I would say I did pretty well. But this year will be better.

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My Three Words for 2018

So that brings us to my three words for 2018.

The focus for 2018 will be to pivot from BeLoud Entertainment, my wedding DJ company, to BeBizzy Consulting and to build on the foundation laid in 2017. And my three words are :

Structure

2017 was the year I got BeBizzy Consulting pointed in the right direction. I dropped the focus on computer troubleshooting, project management, and other services, and instead wanted the structure of website development, digital marketing and search engine optimization. 2018 will build on that structure with combining all the scattered hosting environments into two and implementing some increased focus on acquiring SEO clients.

Prioritize

Similarly in 2016 and back there was a large selection of services offered by BeBizzy Consulting. 2017 shaped and molded everything into a more management, focused business plan. 2018 will prioritize this plan and act on the experience and education and while still thinking to bring on additional website clients, the focus is to offer better solutions to current clients and new solutions to those already with websites. SEO, local search optimization and digital marketing are needed by many businesses, and that will be a priority for BeBizzy Consulting.

Transition

As much as I hate to say it, I’m getting older. And while I can still DJ with the best of them, I am going to be that 50 year old dude behind the gear very soon. So it’s finally time to start transitioning away from BeLoud Entertainment and putting more focus on BeBizzy Consulting, which will be my home for many years to come.That doesn’t mean I’m abandoning BeLoud… quite the opposite. But this year will be a step back while I evaluate how much time can be spent on the planning, meetings and execution of a wedding and school dance and still be able to service my BeBizzy clients. It does mean that I’ll fire up my DJ Voices podcast again, and start offering a DJ planning website so I can still be involved, but on the consulting side instead of the delivery side. BeLoud Entertainment will still provide service to over 30 events in 2018, and we already have a majority of those booked.

And that’s it; structure, prioritize and transition are my three words for 2018.  I’m sure we’ll revisit these on the BeBizzy Break Podcast several times to see how we did.

Have you planning your three words for 2018? Send them to me @BeBizzy on Twitter!

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Performing a Social Media Audit – BeBizzy Break Podcast Episode 61

Performing a Social Media Audit – BeBizzy Break Podcast Episode 61

Performing a Social Media Audit

Audits. When one thinks of that word it brings to mind some guy sitting in your office sifting through receipts, bookkeeping notes and interviewing your employees on processes. But what if you could use an audit form something good, like increasing your marketing efficiency? That’s why you would perform a social media audit on the various platforms you are using to market your business.

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Donna Amos of Solopreneur Solutions

Joining me today on the BeBizzy Break Podast is Donna Amos, Inspiror of Possibilities for Solopreneur Solutions, a boutique digital agency based in Cincinnati, OH. They provide web design, social media management, email marketing and more and she published a great article recently on “How To Do a Social Media Audit.” 

This article was a great starting point to the next few weeks when we will talk about optimizing profiles and pages for your Twitter, Facebook and LinkedIn pages.

How To Get Started Performing a Social Media Audit

This is the perfect time of year to do a social media audit to prepare for next year.

  • Create a spreadsheet with the social media platform, the URL, and name on profile and the description
  • Also include number of fans/followers, and the date of the last activity
  • Make sure everything is consistent (name, images, colors, etc)
  • Start auditing individual social platforms for traffic

Where is Your Traffic Coming From?

Now that you’ve audited the general items of the individual to make sure everything looks and feels the same, it’s time to start looking at Google Analytics for indicators that visitors to the website are coming from the various social platforms.  You can also get some valuable information from the social media platform data.

In addition to using the social media analytics to perform a social media audit, you can also use third party tools like Hootsuite and SEMRush to analyze data from social media websites.

Act on the Social Media Audit

There are some actionable items that may show up in your social media audit that can

  • Repurpose old content in another form like video, slideshows or podcats
  • Set up goals and metrics to measure
    • The point of doing social media is to create awareness, gain followers to frequency, and that activity drives traffic to the site to sign up for email newsletters and subscriptions, then convert those subscribers.
    • Determine what “success looks like” for your business and see what sites are meeting that success model.
  • Sometimes it’s better to abandon/close a social media platform if you are unable to manage that platform or your audience just isn’t there.
  • Set up a schedule to perform this social media audit quarterly or at least regularly to look for trends on what is working.

Other Tips

  • Video is going to be the dominant form of media in social media in the coming years.
  • Video doesn’t have to be polished to be effective. Just needs good camera placement, decent content and great sound.
  • Create a list of FAQ’s, answer them, and make 1-2 minute videos answering those questions and share in your social sites.
  • Do you want to be seen as a thought leader? Then consumption of social and website content is the goa.
  • If you want to create awareness, strive for reach… how many people can you reach with each post..
  • Shares, likes and retweets are to be used if the goal is to reach more with word of mouth.
  • There is a documented trail of each post to see how many people see it, share it, like it, click on it, and even purchase because of it.
  • Don’t expect immediate results! Sometimes you are talking to no one until your acquire a following.
  • But there is a benefit to talking to no one in social and blogs because the post lives on and can be found by people searching for the content keywords.
  • Googe+ is great for SEO benefits, even if your customers aren’t there.

Performing a social media audit can take a bit of time, but if you do it once you will produce a baseline that will enable your business to compare to when making future decisions on digital marketing. Both Donna and I encourage you to take the time between now and the end of the year to audit your social media properties.

Don’t forget to check out Donna Amos’ article on “How to Perform a Social Media Audit” at her website, and follow her on Twitter to stay informed.

Have you done a social media audit? What were your experiences and what actions did you do after the audit? Let me know at BeBizzy.com or @BeBizzy on Twitter!

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

Are You Innovating? BeBizzy Break Podcast EP: 60

Are You Innovating? BeBizzy Break Podcast EP: 60

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We’re back from a short Thanksgiving week break for Episode 60 of the BeBizzy Break Podcast and we’re talking about why you should allow some time for innovation and not just running your business.

This is a very short episode of the podcast due to a lingering head cold, but the main points talked about are :

Have any questions or suggestions on going paperless? Leave them below, or send them to me @BeBizzy on Twitter!

Planning & Budgeting Your New Website – BBP EP 53

Planning & Budgeting Your New Website – BBP EP 53

In this episode we talk with Scott Wild from NISC about the budget and organizational steps in planning and developing a new website, the upcoming iPhone, and Twitter Night Mode

BBP : Episode 53 – Scott Wild Talks About Planning a New Website

Scott Wild, the Onboarding & Employee Engagment specialist at NISC and owner of the Wild Trivia Tour, joins the podcast to talk about planning and budgeting for a new website. Scott and I have done several podcasts and other projects together in the past, including working for the same advertising agency in the same role a few years apart, so there’s no one I trust more when it comes to planning and pulling out the steps for a new site.

Let’s Start with the Basics

Websites are now the storefront of most businesses. It used to be billboards, newspapers and then television ads, but now many consumers find you online. So it’s important to have a user-friendly site that funnels potential clients through the buying experience. It’s not unlike how grocery and department stores are set up in that you walk through the store to get essentials, then back through everything again before being shown the “add-ons” at the checkout. You should find  out what your visitors want, get them there quickly, then take them through the desired path while still serving their needs.

  • Planning Meetings : planning up front will decrease development time (and therefore cost) and get you the site you want.
    • Who is the audience(s)?
    • For each audience, “where do they itch?” Or what do they want/need to find on your site?
    • What do you want them to do right now? What’s the call to action?
  • Development
    • What CRM? WordPress? Drupal? A specialized CRM that’s built for your industry? Custom build? What’s the best fit for your business or organization?
  • Hosting
    • There are many criteria for hosts including cost, operating systems, server specs, bandwidth speed and limitations, and many, many more.
    • Choosing a good host can be a determining factor when Google and other search engines rank your site.
  • Domains
    • Pick a domain that matches your business name for the primary domain, then you can select “vanity” domains for landing pages
      • For example, my DJ business is BeLoudEntertainment.com, but I also own BismarckWeddingDJ.com.
    • OWN YOUR DOMAIN! This can be important when you want to move the website, or just to make sure the domain is handled correctly for updating.
    • Your domain name is just like your business name. Keep it safe!
  • SSL’s

Some Advanced Planning Tips

  • SEO (Search Engine Optimization)
    • Can be expensive
    • Can take a fair amount of time
    • Can be very punitive if “black hat” methods are employed, even to the effect of getting the domain shot WAY down the list
    • Is affected by proper titles, descriptions, keywords, page content, page layout, links (inbound, outbound and internal), page load speed, server response speed, and more.
  • Digital Marketing
    • Social Media sites like Facebook, Twitter, LinkedIn and YouTube are critical in sending good traffic back into your website. Use them correctly and often.
    • PPC – We didn’t really talk about this on the podcast, but a good Google AdWords or LinkedIn campaign can be a great way to generate leads
    • If you really want to make a splash, there are large volume marketing pieces like Spotify or other campaigns that can be fired up, but most have a minimum spend.
  • Security
    • Make sure the site is backed up and has some security apps or plugins monitoring the site. This is critical when, not if, something bad happens.

There were so many other items to discuss on this podcast, but in many cases it’s better to discuss in person or over the phone. If you have questions on developing a new website, or would like to discuss in more detail, please call 701-214-6271 or contact BeBizzy Consulting and let’s find out how we can drive more customers to your website.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

BeBizzy Break Podcast : Episode 52 – Insecure Website Warnings & Dropbox Paper Updates

BeBizzy Break Podcast : Episode 52 – Insecure Website Warnings & Dropbox Paper Updates

In this episode we talk about upcoming Google Chrome warnings that will be displayed for website forms not protected by SSLs and a little about Dropbox Paper.

  • Dropbox Paper has released some updates
    • Users can now preview Dropbox Paper docuemnts before opening them. Very helpful for admins or project managers.
    • Usera can also now create folders on mobile devives and move Paper documents to them. Great for those of us who work on phones or tablets a good portion of the time.
    • And finally, users can now delete files on their mobile devices. A little less useful for many of us IT guys and creatives who NEVER delete anything, just archive it.
  • Google Chrome will now start displaying a “Not Secure” warning on webpages not protected by an SSL and including a form asking for passwords or credit card information.
    • This means that if your site requires or requests any of this, the warnings will be shown to potential clients and other visitors.
    • I believe this is an incremental step towards Chrome requiring all sites to have SSLs in the very near future, with the next step probably being that ANY form will need to be protected by an SSL.
  • This is a great time for you to get ahead of the inbound wave by activating an SSL on your site as soon as possible to take advantage of the extra search weight assigned by Google for sites with SSLs.
  • It’s also a great chance to take a look at current forms on your website and maybe change them to ask additional questions you may have ommitted due to not having and SSL in the past.
  • Keep in mind there are some obstacles beyond cost to purchasing and installing an SSL. More to come on that in a future episode.

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

GoDaddy Smartline : BBP – Episode 51

GoDaddy Smartline : BBP – Episode 51

In this episode we talk about Android Oreo, Skype, Chromebook Bluetooth issues, Facebook bandwidth limitations and GoDaddy Smartline.

BBP : Episode 51 – GoDaddy Smartline

  • New Android version is officially Oreo.
    • Google announced this on during the solar eclipse in New York.
    • Faster, better battery life, better copy and paste, picture in picture.
    • No specific date on release, but most compatible devices should have it by the end of 2017
    • Watch the announcemet here : https://www.youtube.com/watch?v=fDLc-QPFNs0
  • My phone situation
    • The cell towers seem to be back up as my connection is much better
    • However, I did choose Skype as my inbound/outbound backup.
    • Worst part is now when I get a phone call, my phone, my Chromebook, my iPad and my computer all ring. I finally stopped leaving Skype on all the time on my Chromebook, so that removed one of the devices.
  • One issue I’ve discovered is common with Chromebooks in general is a bit of an issue with Bluetooth audio. Seems that streaming audio via BT on the Chromebooks is a bit flakey So factor that into your decision making. LOVE the Chromebook, but that makes two big things I don’t like, the other is a limit on
  • Facebook will start distributing files based on the ability of users to view the content due to their bandwidth.
    • This means that if you have a large video file or even a very large image, it may be NOT shown to users on slower mobile devices, or even slower home and office connection
    • This does not mean you should NOT use video or images, it just means you should make sure you take some time to compress or optimize your file before you upload.
    • This will make sure your message, advertising, or video of your dog playing will get seen my more people.
    • BeBizzy Consulting can help you with your social media. Contact us today!
  • GoDaddy Smartline
    • 100 minutes per month
    • 100 texts s/r per month
    • Add a second number so you don’t have to give out your mobile
    • Make and receive calls using the Smartline business number.
    • Also use Smartline to send/receive text messages

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Can You Hear Me Now? – BeBizzy Break Podcast Episode 48

Can You Hear Me Now? – BeBizzy Break Podcast Episode 48

Have a favorite small or home business phone system tip? I’m looking for help!

BeBizzy Break Podcast : Episode 48 – Can You Hear Me Now?

I am currently having a problem with my phone.

A few weeks ago, my mobile phone connection has significantly dropped off in my home office. I’m in a basement with only a small window directly above my head to the outside world. I get nearly no bars on my phone connection, and my 4G LTE is suspect.

So, I’m looking for some possible solutions to make phone calls with my clients a reality. So far I’ve considered :

  • Skype In and Out
    • Relatively cheap
    • Sound quallity is suspect
  • Ooma & Vonage
    • Extra equipment including a desktop phone
    • Upfront cost then relatively cheap
  • Grasshopper and RingCentral
    • Established, proven product
    • Little bit more expensive per month
    • Still needs some additional equipment
  • Other VOIP Solutions
    • Cost is low
    • Worried it goes away in a year
    • Technology is sometimes good, sometimes a little sketchy.

So let me know what you’re currently using if you are also unable to go exclusively with your smart phone, and we’ll talk about my decision in a future podcast!

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

Joining, Participating In & Hosting Twitter Chats : BBP Episode 47

Joining, Participating In & Hosting Twitter Chats : BBP Episode 47

BeBizzy Break Podcast : Episode 47 – Joining, Participating In & Hosting Twitter Chats

Have you joined a Twitter chat? What has been your experience if you have? Are you ready to host a Twitter chat?

One of the biggest big advantages of the Twitter platform is for large groups of people to unite around a common topic to entertain, educate and provide a common voice. Leveraging that to learn about a topic is a great way to keep up with just about any category or specific subject.

But joining a Twitter chat can be a little tricky, and for many of us, scary. First of all, forget the scary part. You can join without anyone even knowing you’re there, so let’s just get that out of the way now. So that leaves the technical part. It’s usually as simple as following a hashtag. Tools like Hootsuite and others allow you to both follow a hashtag, and even create a seperate stream with only that hashtag, which makes it really easy to play along.

Joining a Twitter Chat

Some easy tips

  • Participate! Ask questions, submit answers, share slides and other media . The biggest waste of your time will be to sit and watch the chat go by with nothing contributed by you. Follow people to interact with you if the content is valuable, entertaining, or helpful.
  • When responding make sure you use the #Hashtag to ensure the admins and other followers can see your question, response or generate statement. This will allow everyone to use or respond to your post.
  • If this is a q/a chat, look for Q1, Q2 or something similar from the admins, then respond with a similar format A1, A2, etc. along with the #Hashtag
  • Follow the rules! Don’t promote your website, service or other items unless it’s allowed or requested by the hosts. Breaking these rules will 1) get you slapped on the wrist, or 2) get you banned from the chat

Creating a Twitter Chat

Maybe it’s time you’ve finally created your own Twitter chat. You have a following, you have a topic, now you just need a vehicle to get your message to the masses and maybe use it to drive education and maybe even revenue!

If you are looking to build a community and host a Twitter chat there are also a few things to consider.

  • Recruit a few ambassadors to help you with the chat by attending all of them, RT’ing invites and posts, and participating with answers and follow-up questions.
  • Pick a hashtag that is unique, easy to remember and is about the topic. Use the same hashtag on every chat, every notice, and every recap.
  • Schedule it when you think a large number of followers can attend. Many of the small business chats above are in the mid-evenings when fewer people are working, it’s after dinner and many of us would be watching TV or doing other leisure activities. Chats targeting moms might be mid-afternoon when the kids are at school or taking naps.
  • Prepare your questions, answers and related information in advance, and maybe even schedule in Hootsuite or other tools to make sure the timeline is followed.
  • Interact with other users as they share and respond to your questions. You never know what will come up or be revealed.
  • Prizes are a great way to get people to attend and interact.
  • Guest hosts can add a bit of energy into the chat with a new voice and their following.
  • Don’t be afraid to change things as they emerge. If you get some feedback that a different time/day will work better, or more or less of a type of content works better or worse, make changes.

Twitter chats can be a great way to stay informed of changes in a variety of topics. They can also be used to show your expertise in a subject, and network with a very significant group of experts in your field. Search one out and join a Twitter chat today and who knows, maybe tomorrow you’ll be leading your own Twitter chat!

Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio

And as always, leave the technical stuff to us!

And as promised, photos of Medora, ND.

bison